site structure

The first thing I think of when I read a headline “SEO Tips” or “SEO” Whatever, is, is it real or just more BS from authors!

Google’s New Algorithm Update Means New SEO Best Practices For 2020
Optimize for voice and stay focused on quality content for best Google search rankings.
Jeff Barrett Contributor CEO of Status Creative

Will search really be 30% voice by the end of the year?

How will this affect keyword and keyphrase research?

Site Structure & Internal Linking in SEO: Why It’s Important
Jesse McDonald / March 6, 2020

Topics vs. Keywords: It is very important you understand page grouping.

Create an IA Structure: Do you know what an information architecture structure is and how implementation works? This builds authority for the subject(s) you are creating content around. This is where Google’s E-A-T concept comes into play.

Utilize Internal Links: why are internal links so important? A good way to think of this concept is like a champagne tower.

Update Without Moving Pages: One of the first things a lot of people like to do is change up the physical URL of a page and move where the page is located within the site’s subdirectories. This is incredibly dangerous and can have a huge negative impact on SEO.

Google: It’s Fine To Link To HTTP URLS For SEO
Mar 4, 2020 by Barry Schwartz twitter | Filed Under Google Search Engine Optimization
Google’s John Mueller confirmed that from an SEO point of view, linking to an HTTP URL, instead of an HTTPS URL is fine. Google won’t penalize or downgrade your site if you link externally to a non-secure page.
Of course, from a user point of view link to the HTTPS version if possible and make sure your site and embeds are secure. But linking to sites that are not on HTTPS or just linking to the HTTP version and that site redirecting you to the HTTPS version is fine.
Here is John Mueller’s tweet: (Visit the link above to read the tweet!)