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March 2020

SEO Tips are they real or just fluff for a new post?

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The first thing I think of when I read a headline “SEO Tips” or “SEO” Whatever, is, is it real or just more BS from authors!

Google’s New Algorithm Update Means New SEO Best Practices For 2020
Optimize for voice and stay focused on quality content for best Google search rankings.
Jeff Barrett Contributor CEO of Status Creative

Will search really be 30% voice by the end of the year?

How will this affect keyword and keyphrase research?

Site Structure & Internal Linking in SEO: Why It’s Important
Jesse McDonald / March 6, 2020

Topics vs. Keywords: It is very important you understand page grouping.

Create an IA Structure: Do you know what an information architecture structure is and how implementation works? This builds authority for the subject(s) you are creating content around. This is where Google’s E-A-T concept comes into play.

Utilize Internal Links: why are internal links so important? A good way to think of this concept is like a champagne tower.

Update Without Moving Pages: One of the first things a lot of people like to do is change up the physical URL of a page and move where the page is located within the site’s subdirectories. This is incredibly dangerous and can have a huge negative impact on SEO.

Google: It’s Fine To Link To HTTP URLS For SEO
Mar 4, 2020 by Barry Schwartz twitter | Filed Under Google Search Engine Optimization
Google’s John Mueller confirmed that from an SEO point of view, linking to an HTTP URL, instead of an HTTPS URL is fine. Google won’t penalize or downgrade your site if you link externally to a non-secure page.
Of course, from a user point of view link to the HTTPS version if possible and make sure your site and embeds are secure. But linking to sites that are not on HTTPS or just linking to the HTTP version and that site redirecting you to the HTTPS version is fine.
Here is John Mueller’s tweet: (Visit the link above to read the tweet!)



SelfMotivationRequired.info because I need to work on this site more often

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The start of a new post by the webmaster of this site

UpdraftPlus Backsup started. I prefer to do this before I update the site using ManageWP.com
ManageWP.com
Latest backup:
2020-03-23, 03:02:37
Next backup:
2020-03-24, 00:59:44

Adding to Google Calendar to increase motivation.
reminder on the day of and day after backups are scheduled.

I am using Gutenberg to create the content for this page initially as I just need to type some information in to share with you.  Since this is the Themify Ultra Theme

Just adding this link was a pain. Thus I have switched to the HTML editor. Everything I typed after I added the link was automatically being added to the link text.

I have gone off on a tangent, again.

My goal was to add some SEO tips to the site. Upon Entering the site

I notice updates are required.

Now moving to a google doc to write this post. Never write your posts somewhere they are NOT saved as you type. So guess what I just fat fingered. Yep and entire paragraph, click click gone!

Updates started in ManageWP
Confirm Update

You selected: 7 plugins. Are you sure you want to update all ?
Updates complete.
Not really, a paid plugin requires manual updates. Maybe later.

Another tangent related to the link above

I like to use rel=”noopener”, target=”_blank” and rel=”sponsored” in my affiliate links. Thinking about theis required me to do some research ( A google search and then read three or more articles from sites I frequent and a few of the top results.) So far this is the most useful. https://moz.com/blog/nofollow-sponsored-ugc https://moz.com/ugc/rel-canonical-on-affiliate-and-partner-links

What is rel = noopener noreferrer link
https://pointjupiter.com/what-noopener-noreferrer-nofollow-explained/ (Written before they knew about rel=sponsored.)
How To Change Affiliate Links To Rel=Sponsored Like Google Wants
I stumbled upon this old post and found it very fulfilling. https://moz.com/ugc/rel-canonical-on-affiliate-and-partner-links Useful: You tell ME? https://www.nichepursuits.com/how-to-get-a-google-penalty-using-affiliate-links-and-how-to-recover/ The real point of the research was to find this article. https://walterebert.com/blog/using-css-for-relsponsored-links/ Now that I have confirmed to myself that I am using the rel= properly. I can now be assured that I can return later and edit all my affiliate links via CSS. Later I hope to return and refresh my memory on the many uses of canonical links. Until then I digress.

backups complete and now I see that I have many new subscribers

Are these subscribers real or bots, malicious spammers (they are all malicious)? So now I need to add security to my forms. Great! I used to add the Google recaptcha and be done with it. However, now Google loading an image on EVERY PAGE on sites where the new version is implemented. Shame on you Google! Installing Mailster reCaptcha as mailster is my newsletter plugin. (Will come back with my affiliate link later.) There is now a new area in the newsletter settings and a link to Google for setup. Great now I have this Google Icon on all my pages. Might decrease a few fraudulent form submissions. I have a short list of plugins that add security to the WordPress login and registration forms. However, I always do bit of lazy research before I install my default plugin. Why do I research? Research before you follow blindly. I found this article the day after it was published while researching the installation of a plugin. The URL tells it all.
Backdoor in Captcha Plugin Affects 300K WordPress Sites
You will learn two things from this article, so read it. I like these guys, most of the time. https://www.wpbeginner.com/plugins/how-to-add-captcha-in-wordpress-login-and-registration-form/ They sent me to
Advanced noCaptcha & invisible Captcha (v2 & v3)
Which upon a quick review of the recent reviews, I am not moving on again. 1 of 20 support requests resolved. This site is new to me.
How to Setup CAPTCHA for WordPress Login and Registration
They are pushing https://wordpress.org/plugins/bwp-recaptcha/ Let this be an example of why you should track your posts and the pages they link to. Also why posts with dates are important. This plugin has been closed as of November 9, 2018 and is not available for download. Reason: Security Issue.

the search continues

As quick note. Contact Form 7 comes with integration. Enter your keys and save. Getting tired now! Reading tangent reading. This is the best way to do it and KNOW what is going on. However this post is 5 years old. https://perishablepress.com/integrating-google-no-captcha-recaptcha-wordpress-forms/ It says updated inf February 2020, but what was updated, the date? I decided to try
Add Google re captcha in WordPress Forms
For two reasons, One support request and 800 users. WOW! Not even spam complaints from competitors. And it reads like it will works on all forms. Uses v2 of the recapta. So now, after 2 hours ago of working on the site to start a post concerning SEO. I am about to start a post on SEO. BTW, REL= was concerning SEO. The moral of this post is, The more often you work on your site, the less often backups and site updates will distract you from adding valued content to the site. I wonder when I will install an SSL?